In this article series we’re covering better writing and how you get your customers glued to their screen while they devour your...

In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out, it’s here:...

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and...

Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or powerdrill and before you...

Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business. It was doing very well. We were spending...

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. ...

Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and...

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s...

Crafting an RSO - part 2 First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small...

Here’s something I discovered after being in marketing for almost 10 years. Most ads absolutely suck at getting clients. Some ads are...